BREITLING FIRST WORLD BOUTIQUE IN NYC
— The upscale Fifth Avenue and 57th Street area in New York sets the backdrop for Breitling's global flagship boutique, where it will appeal to both New Yorkers and international travelers.
WORLDTEMPUS - January 14, 2011
Despite the freezing temperatures outside, Breitling was heating things up inside with yesterday's opening of its modern, architecturally impressive, 4,500-square-foot boutique. This, the world's first mono-brand Breitling store, stocks more than 900 exclusive, limited edition and Breitling for Bentley timepieces. The boutique's official opening was a real hot spot thanks not only to the presence of the coveted timepieces, but also to the attendance of celebrities that included superstars John Travolta, Wayne Gretzky, and former quarterback and current TV commentator Boomer Esaison.
The boutique, which features an entire glass window front allowing for a full view of the three-story interior, is a superb blend of future and past to reflect Breitling's energetic spirit and rich history. The walls are decorated with iconic pop-art that recalls aviation in an edgy, romantic manner. On the second floor, in a sitting area, there is an historical mural that depicts Breitling's many endeavors in aviation and adventure. The opposite wall is opposite in feel, as well, with modern digital videos streaming across it.
Marie Bodman, U.S. brand president said, “The strategy is to showcase a complete assortment of timepieces in a manner that thoroughly reveals the brand throughout its history to the present, giving our customers the ultimate brand experience.”
FROM LEFT TO RIGHT: MARK STREIT (SWISS HOCKEY PLAYER FOR THE NEW YORK ISLANDERS), JOHN TRAVOLTA, U.S. BREITLING PRESIDENT MARIE BODMAN, FOOTBALL GREAT BOOMER ESAISON, AND WAYNE GRETZKY © WORLDTEMPUS / ROBERTA NAAS